Westward Bound

Posted by: Rory Tunbridge

July 17th, 2011 >> Fashion Quotes

L.A.-based stylists Emily Current and Meritt Elliott are responsible for dressing some of Hollywoods most on-the-rise starstheir client Emma Roberts in particular has been turning heads latelybut its really the notion of East meets West that has them busy these days.

We were inspired by the notion of adventure and the idea of Kate Spade New York, an iconic East Coast brand, traveling westward, Current said, referencing the unlikely compatibility of the pairs whimsical, more casual Americana aesthetic (demonstrated in the Current/Elliott line they also design) with the New York mainstays playful yet ladylike charm. Hence the name of the capsule collection: Westward.

The duos West Coast girl isnt a by-the-pool lounger, though. We kept in mind the ideal shapes, sizes, and elements that suit a stylish, working girl, Meritt echoed of the bags that range from oversized clutches with a hidden cross-body strap to their 2nd bag, big enough to fit your laptop and a second pair of shoes. Working closely with Kate Spades creative director Deborah Lloyd, they conspired to provide the perfect antidote to the woman who never knows where her day will take her. Judging by the new ad campaign, debuting exclusively here, wherever shes off to, shell be scaling new heights.

The collection launches this August at Kate Spade stores, Bloomingdales, and online. In celebration of the collaboration, Kate Spade New York has made a generous donation to the Phase One Foundation, an organization that supports cancer research and awareness. Its a cause thats sadly close to home: Elliotts husband passed away nearly two years ago from brain cancer.

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